SERVICES — Art Direction, Production Design | iamsound
BRAND — Miley Cyrus
LOCATION — Los Angeles, NYC
AV&Co Art Directed and Production Designed a psychedelic box truck experience for the release of Miley Cyrus’ Midnight Sky single. This bi-coastal activation rolled out simultaneously in New York City and Los Angeles over two days, all while navigating the challenges of the COVID-19 pandemic. The immersive design featured mirrored floors and ceilings, amplified by LED-lit disco balls in varying sizes to create a dazzling infinity effect. Serving as a mobile photo moment, the truck stopped at multiple influencer residences, where guests posed atop an oversized disco ball—a playful nod to Miley’s iconic “Wrecking Ball” era.
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