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AdiClubhouse
SERVICES — Art Direction, Production Design | Highsnobiety, and iamsound
BRAND — Adidas
LOCATION — Los Angeles
AV&Co partnered with Adidas, Highsnobiety, and iamsound to produce a vibrant two-day activation at adiClubhouse on Melrose Avenue, transforming a raw retail space and parking lot into an immersive celebration of Adidas' global soccer legacy.
The custom-built venue featured a branded storefront, vintage TV wall, and a timeline showcasing Adidas and soccer milestones. A retro sports lounge doubled as a portrait studio with curated global soccer imagery, while a mirrored hallway offered a striking selfie moment.
Outside, the parking lot was reimagined as a laid-back "country club”, complete with custom-built bocce ball courts, multiple bar areas, dedicated seating zones, and a taco stand.
PRESS →
BRAND — Adidas
LOCATION — Los Angeles
AV&Co partnered with Adidas, Highsnobiety, and iamsound to produce a vibrant two-day activation at adiClubhouse on Melrose Avenue, transforming a raw retail space and parking lot into an immersive celebration of Adidas' global soccer legacy.
The custom-built venue featured a branded storefront, vintage TV wall, and a timeline showcasing Adidas and soccer milestones. A retro sports lounge doubled as a portrait studio with curated global soccer imagery, while a mirrored hallway offered a striking selfie moment.
Outside, the parking lot was reimagined as a laid-back "country club”, complete with custom-built bocce ball courts, multiple bar areas, dedicated seating zones, and a taco stand.
PRESS →