SERVICES — Art Direction, Production Design | iamsound
BRAND — Billie Eilish
LOCATION — Los Angeles


AV&Co translated Billie Eilish’s synesthetic interpretations of her debut album into a groundbreaking, multi-sensory experience. Spanning 14 immersive rooms, the installation invited fans to step inside the emotional and physical landscape of each track. Every space was uniquely crafted with custom build-outs, signature scents, and extreme shifts in temperature—from icy chills to stifling heat—mirroring the mood of the music. The journey engaged all the senses, incorporating dense fog, sudden smoke effects, uneven terrain, and striking visual elements designed to evoke unease, wonder, and emotional intensity. Through a carefully orchestrated blend of environmental storytelling and physical sensation, fans experienced a visceral connection to the album. This award-winning activation earned AV&Co a Clio Award for Experiential Design, honoring its innovation and creative execution.


AWARDS:
CLIO Award Winner


PRESS →