SERVICES — Event Partnership | Hunter
BRAND — Zyrtec
LOCATION — NYC


AV&Co partnered with Hunter and floral artist Lewis Miller to transform the 14th St.–Union Square subway station into a vibrant Flower Flash for Zyrtec. The immersive custom tiered installation with cascading florals and vibrant greenery transformed the space into a striking, photo-ready moment.

Over 4,000 flowers were on display and given to local commuters passing through the station. Each flower stem featured a QR code to sign up for ZYRTEC savings. This joyful moment not only brightened the daily commute but turned a practical product benefit into a beautiful, tangible experience.