SERVICES — Event Partnership | MRP & Articulate
BRAND — Gran Centenario
LOCATIONS — NYC / LA


AV&Co Art Directed and Co-Produced the immersive launch of Gran Centenario Cristalino. Guests arrived with no knowledge of what awaited them—only to be drawn into a multisensory ASMR experience that began the moment they were seated. Guests were fitted with headphones, gently blindfolded, and immersed as the outside world slipped away. Through a symphony of sound and scent, attendees were transported on a journey through the heart of tequila-making—from the rustle of agave fields to the subtle clink of bottling. 

Following the immersive ASMR experience, guests transitioned into a sophisticated cocktail tasting lounge. The space featured a moody, atmospheric palette complemented by emerald velvet lounge furniture, soft luminescent lighting, and curated greenery. Thoughtful material selections and spatial design created an inviting, intimate setting where guests could unwind, reflect on the experience, and explore the cocktail menu in a relaxed yet elevated environment.