SERVICES — Art Direction, Production Design | iamsound
BRAND — Live Nation
LOCATION — Manchester, Tennessee


AV&Co, in conjunction with Live Nation and iamsound, dreamed up and brought to life five immersive activations for Bonnaroo Music & Arts Festival in Tennessee: The Chapel of Love, Sanctuary of Self-Love, Galactic Giddyup, Rootanical Garden, and the Bonnaroo Water Station. These vibrant, interactive spaces were the result of a two-year creative journey, culminating in a cross-country road trip—our installations packed into a rented semi-truck and hauled from California to Tennessee. Services AV&Co provided included structural drawings and engineer stamping. 

Just as the finishing touches were in place and the gates were about to open, Hurricane Ida swept in, forcing the festival's last-minute cancellation. Though the show never went on, the vision and effort behind it remain a testament to our team's creativity and resilience.


NOTE: This event was canceled due to Hurricane Ida (2021)